The THINK PR Espresso | 3 Reasons Startups and Smallbiz Shouldn’t Pay a PR...
If you’re a small business or startup and paying a traditional PR company to manage the relationships between your organization and the media here are three reasons you might want to reconsider the...
View ArticleThe THINK PR Espresso | Press Releases Most Trusted. Really?!
Research by a PR company claims that press releases are the most trusted source of company information. I’m not convinced.
View ArticleThe THINK PR Espresso | Reflecting and refocusing
Over the last few days I’ve been reflecting and re-focusing. It’s an essential part of every entrepreneur’s PR, marketing and publicity toolkit.
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A Public Relations Checklist for Early-Stage Startup Founders?
Does a startup need a PR company for launch? Absolutely not, says Talent Bin’s Peter Kazanjy I read lots of articles about public relations for startups and early-stage businesses, offering...
View ArticleThe THINK Public Relations Espresso | Coverage Is Not An Implied Endorsement
There’s a myth that media coverage in an implied endorsement. It’s not and, if we’re honest, never was. The myth was harder to maintain in the days of print and the early days of the internet....
View ArticleThe THINK PR Espresso | The Repetition Myth of Public Relations
There’s a myth started by the public relations industry that the more you repeat something the more credible it becomes. But, is it true? That’s the topic of today’s THINK Public Relations Espresso....
View ArticleThe THINK PR Espresso | Most PR is Marketing and Publicity
Last year I wrote a blog post about how I felt that most PR was either marketing or publicity. In this edition of the THINK PR Espresso I revisit the topic and see whether anything has changed.
View ArticleThe THINK PR Espresso – PR is NOT Press Agentry
If you believe what most PR people tell you, public relations is all about the media – or press agentry. It isn’t.
View ArticleThe THINK PR Espresso | PR is about who you know – not your agency!
Are you leasing relationships from your PR agency, rather than getting help to build them yourself? You might want to rethink your approach. Here’s why. Check out more PR Espressos
View ArticleTHINK PR Espresso | Google: Convenience or Trust?
Do you trust Google organic search results or are they just convenient? This State of Digital article, ‘Trust and Google‘ got me thinking: is organic search trusted or just convenient? What’s your...
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